Cut Throat Pricing & "Nice" Salesmen

March 27, 2007 by Shameless Shamus

Do your prospects expect you to be nice and professional?

And then do they still want you to be a "cut-throat" vendor and give 'em your cheapest deal?

That pretty much sums up most people's wants from a salesman.

Yeah, seems that people are like that everywhere.

A customer of mine who sells agricultural equipment wrote me recently…

ABC selling would p*** off from the average client here. New Zealand consumers expect and enjoy cut throat competition and competitive pricing while they still believe that salespeople should be “nice” people who provide ever higher levels of free, no extra cost service.

Prospects seek the information they need with the high service providers and cut the deal with the low price providers.
 
I like your Persuasive Selling Skills philosophy because it helps me cut through that.
-Philip Sulikosky, Hawkes Bay, New Zealand.


Now in case you've forgotten, "ABC selling" means "Always Be Closing".

You know, trial close, ask again, ask enough times so you can get the objections out so and handle em till they purchase from you.
 
That style of selling p***es off not only New Zealanders, but pretty much people everywhere.

Fortunately it's also unnecessary.

The great thing about "my philosophy" as Philip called it is that you don't have to be hard-ass constantly closing your prospect.

And you don't have to be a door-mat either, giving away everything, hoping that people will purchase from you because you are the nicest person.

Probably one of the most important ideas I teach people is that everything in the sale is a negotiation. The entire sales dance is a negotiation.

Once you get that, you have the key to maintaining your power and self-respect while selling, which enables you to close the deals you put your time into.

You can read more about my Persuasive Selling Skills philosophy here…

Sell with Pride,

Shameless Shamus

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