Some people like my writing.
Others don’t always see eye-to-eye with me.
Yesterday a woman wrote in to excoriate me about the fact that since women represent about half of the population, and therefore probably half of my readers, that I shouldn’t use non-inclusive words like “salesmen”.
I should appeal to everyone, and I should offend no one (to take her free marketing advice).
Well I use the word salesmen intentionally.
And since I do this on purpose, I know what I am doing, I know why I am doing it, and it works very well for me.
Wanna know why I do this?
There’s a big clue in this video (and it’s pretty damn funny too). So watch it now…
UPDATE 8/1/08: This video has been removed from YouTube (where it was hosted), and I don’t know the reason why. This video was posted by another YouTube user, and they haven’t said why they took it down. I hope you gotta chance to see it before it got yanked cause it was pretty hilarious!
FYI – If you “get” this video, then you’ll “get” what I am doing.
Sell with Pride,
Shameless Shamus Brown
P.S. You can double or triple your closing rate fast when you stop trying to sell to anyone who can fog a mirror. Get your copy of the Persuasive Selling Skills Audio Program and put my methods for strategic focus into action now.