I remember the day I became a pain-junkie.
It was pretty damned exciting.
I don’t mean self-inflicted pain.
No.
I am talking about my prospect’s pain.
I remember it well.
I had my questions all planned in advance.
I knew what I was going to ask to find the pain. And I knew what I was going to ask to stick the knife, twist it around, and make it hurt.
All I needed was a prospect.
And then the phone rang.
My lead generation efforts had paid off.
Someone was calling me wanting to find out about my services.
As I picked up the phone, I put myself into high "On" mode.
I used all the rapport techniques I had studied, practiced, and mastered.
I started asking the pain questions, used my control questioning technique to keep control of sales call, found the pain, and magnified it with more questions.
I leverage that pain into a commitment. A commitment by my prospect to make a decision, yes or no, then and there with me while we were both on the phone.
Commitment secured, I finally "presented". I discussed how my service worked, what my prospect could expect to get from it, what my qualifications were, and what the prices of the package options were.
We discussed it a bit, and he made a decision. Just like he committed to doing.
I had a new customer.
And I got paid.
I was so ecstatic, I had to hold back from laughing out loud!
I mean, I knew exactly what I was doing every step of the way. Once I had found pain that I knew I could do an excellent job of solving, I knew I had about 60-70% chance of closing this prospect.
And when I got the commitment that he would make a decision, I knew that my chance of closing had just risen to about 80-90%.
I wanted to laugh, because for the first time in years, I felt fully in control of the sale.
My transformation was complete.
I had become addicted to pain.
I had become a pain-junkie.
Selling hasn’t been the same for me ever since. It’s sooo much more fun now.
I want to share this pleasure with you too. Get my Persuasive Selling Skills Audio Program now. I created it so you could become an in-control pain-junkie just like me…
Yes, I know I am selling you right now.
But you came here for tips on how to improve your sales, right? Well here’s a big one: become a pain-junkie like me and you’ll sell a whole lot more, you’ll have a lot more fun, and you’ll always be in control of the sale.
Sell with Pride,
Shameless Shamus