The Day I Became a Pain-Junkie

April 4, 2007 by Shameless Shamus

I remember the day I became a pain-junkie.

It was pretty damned exciting.

I don't mean self-inflicted pain.

No.

I am talking about my prospect's pain.

I remember it well.

I had my questions all planned in advance.

I knew what I was going to ask to find the pain. And I knew what I was going to ask to stick the knife, twist it around, and make it hurt.

All I needed was a prospect.

And then the phone rang.

My lead generation efforts had paid off.

Someone was calling me wanting to find out about my services.

As I picked up the phone, I put myself into high "On" mode.

I used all the rapport techniques I had studied, practiced, and mastered.

I started asking the pain questions, used my control questioning technique to keep control of sales call, found the pain, and magnified it with more questions.

I leverage that pain into a commitment. A commitment by my prospect to make a decision, yes or no, then and there with me while we were both on the phone.

Commitment secured, I finally "presented". I discussed how my service worked, what my prospect could expect to get from it, what my qualifications were, and what the prices of the package options were.

We discussed it a bit, and he made a decision. Just like he committed to doing.

I had a new customer.

And I got paid.

I was so ecstatic, I had to hold back from laughing out loud!

I mean, I knew exactly what I was doing every step of the way. Once I had found pain that I knew I could do an excellent job of solving, I knew I had about 60-70% chance of closing this prospect.

And when I got the commitment that he would make a decision, I knew that my chance of closing had just risen to about 80-90%.

I wanted to laugh, because for the first time in years, I felt fully in control of the sale.

My transformation was complete.

I had become addicted to pain.

I had become a pain-junkie.

Selling hasn't been the same for me ever since. It's sooo much more fun now.

I want to share this pleasure with you too. Get my Persuasive Selling Skills Audio Program now. I created it so you could become an in-control pain-junkie just like me…

Yes, I know I am selling you right now.

But you came here for tips on how to improve your sales, right? Well here's a big one: become a pain-junkie like me and you'll sell a whole lot more, you'll have a lot more fun, and you'll always be in control of the sale.


Sell with Pride,

Shameless Shamus

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Shamus Brown, Industrial EGO Sales
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Grass Valley, CA 95959 USA
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