Amazing how people will blame you for their problems.

Read this letter I got a couple of days a go. I can’t believe what this guy’s blaming me for…

Dear Shamus, I bought your package just more than a year ago to look into the promises you made about what it can do.

At that stage, I had a cushy job as the Sales Manager representing the world’s biggest Metallurgical Plant provider within Africa. The nature of my job was to secure one or two contracts per year only, as the magnitude of these projects was such that the company could not really attend to more than one of these projects within Africa per year. One project’s profits also carried the Southern African office for 1 to 3 years. The rest of the time was spent on smooching existing clients and getting lazy.

Once I started implementing only some minor suggestions from you, I started unearthing huge potentials, but due to the worldwide workload, these opportunities were consistently declined by my company (in Germany). This lead me to become somewhat frustrated, as I saw huge potential wasted. My frustration lead me to look for employment elsewhere and to resign from my cushy job.

Using your principles, I managed to get myself bought by another, much smaller company, also with German roots, for a substantial better package. The drawback being, that I would have to work to earn this.

The brief with the new company was to use my networks and experience to dig out larger and longer term prospects and to develop new markets. The expectation from the company was that this may take from 6 to 18 months to establish the first really viable projects.

Again, using some of the techniques from your course and the frequent emails, I have been able to go from an initial enquiry with a multinational prospect, to having a (paid for by the client) full scale test running at their site within 30 days, this while the client has shut down more than 60% of their production capacity due to the downturn in commodity prices. Just a note: The successful outcome of this test will lead to a project running into the millions of dollars for the client, it is not just a small-change exercise.

As part of my new responsibilities also includes overseeing all operations related to my work, this sort of killed my plans for Christmas 🙂

As the traditional method of Sales include a lot of blame-shifting, I have to blame you for the following:

  1. Ruining my cushy job. (I was outgrowing it in any case)
  2. Having to work to earn my keep (I’m enjoying every single moment of it)
  3. Killing my plans for Christmas (I didn’t really have any, since my new company basically paid for a 3-week European trip for me and my family in October already)

I’m really looking forward to 2009, as the change in perspective brought on by your information, has opened my eyes to the opportunities and not only the challenges.

So yes, thanks for ruining my cushy job! Have a Merry Christmas and a Prosperous New Year.

Louis Eksteen, Business Development Manager
H. Birkenmayer (Pty) Ltd, South Africa

Hey, I love hearing when I can cause “problems” like this for people.

If you would like me to create some “problems” for you in 2009, I’ll be happy to do so right now. Just go over and get the Persuasive Selling Skills Audio Program that Louis got from me right now.

Sell with Pride,

Shameless Shamus Brown