When a salesman is not closing deals, the sales excuses start coming out.
There’s all kinds of em.
- My prospects are all broke.
- The economy sucks.
- People don’t want our stuff.
- The competition has a better _________.
- I don’t have a good territory.
Right now there’s a lot of people watching and worrying about the “economy”.
And for many, it’s a convenient excuse.
Right now there are probably at least a few other sales people that you work with who are making excuses and talking about how tough it is out there.
The fact is this is all just talk.
You create your own reality.
If you think things are bad, or are going to be bad, then they will be. You’ll hold back and not give it your all subconsciously if you think this way.
How will a bad “economy” really affect you anyway?
Have you ever seen an “economy”?
Ever touched one?
The “economy” is just an idea. It’s a not a real thing.
What matters is what’s going on with each and every single individual prospect that you are selling to or can sell to.
That’s what matters.
So if you want to sell more, right now, then start focusing on what matters.
Go out and find people who have problems that your stuff solves.
Maybe it’s more difficult now, but then again maybe its not. When the “economy” is good, competition heats up too.
There’s always an excuse available.
Stop making excuses.
Go find a pain and create a sale.
Sell with Pride,
Shameless Shamus Brown
P.S. You find pain by asking questions. You create a sale by getting your prospect upset enough to want to solve that problem with your stuff. Go get my Persuasive Selling Skills Audio Program right now and put a turbo-charger on your pain discovery and disturbance skills.