Will Web 2.0 Destroy The Sales Profession?

I watched part of the CNN-YouTube Republican debate Wednesday night (and I watched it on a real TV set – call me old school).

The people who planned this think they are pretty hip.

I watched it and found it to be pretty lame.

Some of the questions that they brought in from "real-people" through YouTbe submitted video clips were just plain stupid.

Mainly I didn’t like the fragmentation of the discussion and the uneven amount of attention given. Not everyone got to answer every question, and some questions were specific to one candidate. Some candidates got a lot of questions and chances to speak, and others just stood up on stage looking like bookends.

There is a point to my rant here.

And that is that I am sick and tired of hearing about Web 2.0.

Web 2.0, Social Media, Social Networking, blah, blah, blah.

It’s gonna change everything.

Selling is dead.

Web 2.0 killed the salesman.

Nope, sorry you hip media hypesters, this just aint gonna happen.

There will be lots of experiments with Web 2.0 stuff, such as these lame CNN-YouTube debates.

There will be some successes and innovations of value that come out of it.

But it won’t change everything.

Just like these lame CNN-YouTube debates, the fascination with this latest geek technology has gone too far.

What Web 2.0 *will* do is connect more people into finely tuned conversations, and word-of-mouth about your products and your company, for better or for worse, will travel faster.

That’s the big insight as to how Web 2.0 is affecting sales and marketing.

But it isn’t going to replace sales people.

Sales people will always be needed where products require explaining and prospects need assistance in choosing what’s best for their wants and needs.

So ignore the magazine and newspaper articles that hype Web 2.0 and other similar geek tools and toys.

They are just trying to get a few bux out of you to read their stuff anyway

Sell with Pride,

Shameless Shamus Brown

P.S. Stop messing around with your sales-geek-toys, and start improving your sales language, questioning, and strategy skills. That’s the that stuff puts more bux in your pocket. Get yourself a copy of the Persuasive Selling Skills Audio Program now.