Everyone needs to decide what’s right for himself.

There are some universal truths though, whether you like them or not.

One of those universal truths is about purchasing decisions.

All purchasing decisions are emotional in nature.

Logic and reason, when they do come into play, act as rationalizing and justifying forces.

The root of all decisions is emotional.

I got an email the other day from an ex-reader whining about this. Here’s what he said…

You suggest using tough questions to find the emotional hot button that makes the prospect reveal his buying pattern. Your theory to me is too radical. Implementing your approach would require me to suppress my conscience.

Poor guy. He probably shouldn’t be in sales.

He indicated that he had read a lot of my articles that I have posted on my website. I am pretty sure the one that offended his conscience is this one here called "How Much Are Impotent Questions Costing You?"

Go there now and check it out for yourself. You’ll find a short audio on finding and using emotional hot buttons by me that you can listen to while you’re there.

Sell with Pride,

Shameless Shamus Brown

P.S.  Ready to truly do the best for yourself and your customers by helping them make decisions faster? Then hustle your buns over and pick up a copy of the Persuasive Selling Skills Audio Program now.