Have you ever had to pay for your own marketing?

In most industries, the sales people don’t have to.

I know before I started my own company, I didn’t have to.

I sold business software and computer hardware for IBM and few other companies before starting Industrial EGO Sales. I always had someone else setting the budgets, making the plans, and laying out the dough to generate leads for me.

It was kind of a nice thing. All those people doing all this stuff just fer me ?

But there’s a down side to it.

The downside was I didn’t have any accountability to the marketing plans.

If they worked great. If they didn’t – and they frequently didn’t – I could blame someone else. And then eventually I would move on to a new company.

Kind of a crummy way to be in business if you ask me.

But I couldn’t see that at the time. Like many other sales people, I was looking for a few big deals to make my number on and I was enjoying my flexible schedule and expense account along the way.

Now I know why some CEOs call sales people Prima Donna’s. Heck I was one though I couldn’t admit it at the time

These thoughts came to me today as I just signed a contract for some new advertising for Industrial EGO Sales. It was a big chunk o’ change for me, and not a decision to take lightly.

I had to know before doing it that it could get a good ROI on the outlay of bux.

Well I’ve tracked enough of our numbers here to believe that we can get a good ROI on our outlay. So I went ahead with the decision.

This plan has been in the works for some time, but I just got to the point where everything lined up and I could pull the trigger on it this week.

And it made me think.

It made me think how being cheap ultimately holds you back.

I mean what path would I be on if I weren’t outlaying the dollaroonies on some advertising?

Or what could have happened some of my prior sales jobs had I expended some of my own bux on getting leads in that I could sell to?

This was one of those moments that the fog clears and you can see things clearly that were obscured before by the haze in your own mind.

Selling gives you the chance to act as if you are running a business with little or no capital required.

Imagine what you could do if you really did treat it like it was your business (which I heard more than once before it ever was my business)?

Anyway, the sales people who acquire the Persuasive Selling Skills Audio Program already get this idea of being more accountable and taking responsibility for one’s own sales results. They are laying out the dough to make themselves better.

Whether it’s putting the bux out to get yourself trained or to generate leads, the key thing is not to wait and hope someone else does it for you. Make your sales skills better today. Get the Persuasive Selling Skills Audio Program now.

Sell with Pride,

Shameless Shamus