One of the worst mistakes you can make when selling is to assume that you should sell to someone else the way you would want to be sold to.
I know, I am turning the Golden Rule on its head here.
But listen to me for a moment.
The Golden Rule is a good one for how to treat your coworkers, your neighbors, new people you’ve just met, etc.
It is a good way to go through life.
It was invented for making friends.
It was not invented for making more sales.