Just because you are a sales professional, doesn’t mean you have the right to sell.
Your position, your job is not enough.
The right to sell has to be earned from each prospect.
Too many eager sales people don’t know this simple rule.
Some sales people get lucky. They get lucky with their first sales job and they start out selling a hot product in a hot market.
When you sell a hot product in a hot market, there is very little selling you need to do.
The man who sells a hot product usually need do little more than show up.
Thing is though that hot products and hot markets eventually cool off.