Sun Tzu said in The Art of War…
Know your enemy and know yourself, find naught in fear for 100 battles.
Knowing yourself, knowing your company, knowing your products is not enough.
You must know when your competitors will fight you and how they will fight you.
Knowing your enemy is as important as knowing yourself. If you don’t know your competition, their strategies and their sales tactics, then put an action plan in place today to get to know them.
Fail to do this, and you will lose many more deals than you will ever win.
Sell with Pride,
Shameless Shamus Brown
P.S. Most sales people have a miserable closing rate. You can close 70-90% of your deals and make a LOT more bux when you use the strategies and tactics I show you in my Persuasive Selling Skills Audio Program – get your copy here now.