I got a bunch of readers writing in lately asking about how to raise your closing rate from the 10-30% “in the toilet” range to 50, 70, even 90%.
It all boils down to one thing.
Sell to pain.
When you do that, you can pull your closing rate out of the toilet and into the clouds with effortless ease.
The strategy of selling to pain means a number of things in practice…
1 – Focus on finding and selling to only those prospects most likely to have pain.
2 – Stir up the pain and you will close more total deals (higher closing rate).
3 – Stir up the pain and you will close individual deals faster, giving you more time to find new deals to work.
4 – Show how deeply you understand your prospect’s pain, and he’ll believe you can solve his problem better than your competition.
5 – Get rid of deals that don’t have a pain that you can solve.
6 – Use the prospect’s pain to keep yourself in control of the sale.
7 – Use the prospect’s pain to get deeper rapport and trust with him.
Most sales people have a 10-30% closing ratio because they are focused on themselves, their products and their companies.
Prospects only care about themselves.
Sell to their pain and show them that you do too.
Sell with Pride,
Shameless Shamus Brown
P.S. Raise your closing rate to 50, 70, even 90% now with the strategies and techniques I show you in depth in the Persuasive Selling Skills Audio Program.